Top Content Marketing Strategies to Recover from Penguin Update


In the last few years Google has drastically changed his algorithm. Penguin is one of the terrific update, which has impact on maximum websites and these website has lost their keyword rankings because of unnatural linking. The website which are practicing black-hat SEO techniques like duplicate content, keyword stuffing and cloaking are suffering in this update. Though keyword ranking has gone down on websites, they are not generation more revenue and traffic. The penalized website are trying to recover from that and planning to implement better technique to overcome. Content marketing strategies is the best option and better strategy with unique content are helpful in this regards. SEO professionals are using the technique of link removal to recovery from it but that is not the effective way and it has some adverse effect on website keyword ranking.  We at SEO company Bhubaneswar providing SEO services over the world. We are also helping our customer in this regards and getting success also. We are implementing some good content marketing strategies to overcome website from this penalty. Here are some of our strategies which not only recover your website from the penalty but also it will help your website to found a new business level.

  • Unique and Informative Content:  Prepare unique and informative content through article, blog, PR and whitepapers. Place the information which are interesting, interest your audience, interactive and useful. It should not be duplicate and simple for visitor with exact info.
  • Honest and Relevant to your Niche: Your content must be relevant to your niche and that must be based on the truth. Truth and relevant information grab more visitors to your website which may lead to generate revenue. Be open up and don’t be afraid to put a name, face, back story, and context to your content.
  • Use Call To Action: Use call to action in your content with the help of providing discount, bonus and giveaways.
  • Guest Posting: Invite significant people for guest posting. Besides your niche you can invite people to read you content and post comment over it.
  • Use Your Brand Name: Use your brand name in the link anchor text or highlight the texts which show you’re prospective.
  • Use News and Events: Show your product and service news and events with the help of press releases. It may catch more audience in your niche.

Our SEO Service professionals are using these methods to recover from the penalty, hope you will get success after following these steps.

Leave a Comment


No comments found!