Google Algorithm Update Effects on Website Marketing
Everybody in the world, very well known that “Google” is one of the most popular and widely used search engine. It has kept all types of information in his database and getting more popular by providing useful information to the visitors. Because of its quality information it has create a different level in all groups of internet users. Google is showing information as per its algorithms by collecting information from all websites over the globe. Sometime Google makes changes in its algorithm to show the result at the time of search. It happens to avoid the spam in web promotion. As everybody knows that search engine optimization and search engine marketing are the process for website promotion and through that website can generate more revenue. Ethical SEO, SEM, SMO process and strategies helps in promotion of websites. But sometimes some internet marketing experts follow some unethical techniques which are unfavorable to Google algorithm. In that time, to avoid the spam Google make some changes in the algorithm. Sometimes when for the better of users Google makes come changes in its algorithm.
There are various reasons behind the algorithm change. These are like:
Website marketing and website promotion can affect in the small and simple change in algorithm. Websites those are following the spam SEO practices they may suffer seriously. Here are some points of effect on marketing: